"It is a game. Everything is a game." -Samuel Beckett
We are overwhelmed with media. Online, off line, in our faces, eyes and ears everywhere we go. Even if we don't go, they're there.
The media tell us that times are bad and no one knows when things will get better. They tell us this over and over again.
Is it any surprise that advertisers won't start spending again?
So what will trigger a change in attitude that will start the flow again? It may be simply courage. Courage on the part of some advertisers to take control of their futures from "the crowd," the conventional "wisdumb" and the media.
I suspect those who act first in their competitive set will be the winners.
Sony should have invested, then invented the iPod after its Walkman success. Polaroid should have researched and been early to digital photography. Microsoft should have foreseen and been first in Search. But in each case, these companies squandered opportunity.
And it never came back.
