After consulting in more than 60 agency searches, I have reviewed:
- 1200 sets of agency promotional materials
- 900 RFP responses
- 1000 agency presentations (semis and finals)
- and an array of items that you would simply not believe. (Sorry, I can't show them cause everything is confidential.)
Here's what I've observed, concluded and can impart:
- The biggest overall mistake agencies make.
- The largest oversight in preparation and presentation.
- Top five remarkable omissions.
- Top ten offenses, discourtesies and rudenessthat can prevent winning.
- Most significant way for a PR firm to differentiate itself and probably win.
- Twenty-seven things to do before, during and after. Many are overlooked.
- Top ten errors in presentations or, to be positive, the top ten things it wouldn't be good to do.
- Top tips in insuring respect of the agency, its staff and its work.
- Two costs of entry. Without at least one of them, you'll probably lose.
- Most insightful, full day new business session around.
The answer to number 10 above is my Business Building Seminar -- a full day at your agency's office evaluating your agency's materials and presentations plus a complete discussion of the pursuit of new business in the depths of a recession.
E me to set up a date.
Phil




