Why Not Win?

After consulting in more than 60 agency searches, I have reviewed:

• 1200 sets of agency promotional materials
• 900 RFP responses
• 1000 agency presentations (semis and finals) 
• and an array of items that you would simply not believe. (Sorry, I can't show them cause everything is confidential.)

Here's what I've observed, concluded and can impart: 

1. The biggest overall mistake agencies make.
2. The largest oversight in preparation and presentation.
3. Top five remarkable omissions.
4. Top ten offenses, discourtesies and rudenessthat can prevent winning.
5. Most significant way for a PR firm to differentiate itself and probably win.
6. Twenty-seven things to do before, during and after. Many are overlooked.
7. Top ten errors in presentations or, to be positive, the top ten things it wouldn't be good to do.
8. Top tips in insuring respect of the agency, its staff and its work.
9. Two costs of entry. Without at least one of them, you'll probably lose. 
10. Most insightful, full day new business session around.

 The answer to number 10 above is my Business Building Seminar -- a full day at your agency's office evaluating your agency's materials and presentations plus a complete discussion of the pursuit of new business in the depths of a recession.

E me to set up a date.

Phil 

• 1200 sets of agency promotional materials
• 900 RFP responses
• 1000 agency presentations (semis and finals) 
• and an array of items that you would simply not believe. (Sorry, I can't show them cause everything is confidential.)

Here's what I've observed, concluded and can impart: 

1. The biggest overall mistake agencies make.
2. The largest oversight in preparation and presentation.
3. Top five remarkable omissions.
4. Top ten offenses, discourtesies and rudenessthat can prevent winning.
5. Most significant way for a PR firm to differentiate itself and probably win.
6. Twenty-seven things to do before, during and after. Many are overlooked.
7. Top ten errors in presentations or, to be positive, the top ten things it wouldn't be good to do.
8. Top tips in insuring respect of the agency, its staff and its work.
9. Two costs of entry. Without at least one of them, you'll probably lose. 
10. Most insightful, full day new business session around.

 The answer to number 10 above is my Business Building Seminar -- a full day at your agency's office evaluating your agency's materials and presentations plus a complete discussion of the pursuit of new business in the depths of a recession.

E me to set up a date.

Phil