Regional and local ad agencies have unique opportunities to win business these days. Those opportunities are enhanced by one of the changes brought about by this Great Economic Compression: the death of the "Agency of Record" (AOR) concept.
Here's exactly how to capitalize on it:
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2. Sorry. This section has been redacted due to my capitalistic desire to earn money by speaking directly to your agency in my one-day Business Building seminar. E me to find out more.
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