"I remember when only athletes spoke broken English." - - Me
TV is a medium. TV and radio are media. "We plan and buy all the medias" is illiterate.
The most important question is why would a potential client hire a media planner that didn't take the time to pay attention in English class? Or during their years learning media planning, buying and strategy?
The next question is why don't the other members of the new business presentation team correct the mistake? I have seen at least three media directors present more than once making this singular mistake each time.
Agencies who want to win should improve their presentations in many ways including presenting in a language we've all agreed upon.
Inevitably, somebody on the selection committee will ask a question such as: "If their media guy doesn't know media from medium, what do they really know about media planning and buying?" One person's snarky-ness is another person's true belief. If they are the potential client, it matters.
