Need a solution for your sales slump? Trying to build brand loyalty? Well, do what all sophisticated marketers doing these days: go social.
Wanna be popular? Then go for what's popular!
Sometimes, when something doesn't make sense, you do it anyway. Don't you remember high school?
Seriously, ad agencies telling their clients and pitching potential clients that all their answers are in the social media are advising from the shallow end of the pool.
So, befriend, poke and tweet. But do little thinking, too. What will get people to try your product and what won't?
Monkey see, monkey do is not a sound marketing strategy. Even if it's popular.
