Phil's Blog

Coming Attraction

Regular readers of this blog, who number about 250, know that I don't offer RSS. This is because I do project work for most of my clients and there's no need to alert them each time I enter a new post (which is about twice weekly). I invite you to bookmark/add to favorites the blog and return periodically.

If you would like to discuss the possibility of using my counsel, please drop me an email with your phone number. Let's talk.

Phil

Blogging for Business

I recommend blogs as a marketing tool to many of my clients. The principal concern they express is that “there are too many blogs and we won’t get anyone to look.” They know from reading my blog that about 75,000 new blogs are begun each day.

Too many blogs. Too many Web sites. Too much competition. Might as well take your ball and go home. Right?

Course not. A well-thought out, relevant, current business blog can appeal to your current customers and your prospects. Start with a solid strategy. Design a user-friendly format. Link it to your company Web site. Develop ideas to not only inform visitors but to get them to return. Finally, provide a route for them to contact you directly to begin a conversation that can lead to new business.

This blog draws about 50% new visitors each week. If I can hold many of them with solid content, chances are they’ll become clients for my consultancy – ad agency/PR firm new business reviews, ad agency compensation agreements and Web (including Web site) marketing.

Wanna learn more? Please email me: phil@schwartzcom.com

How To Use My Blog

This blog is directed to advertisers and to ad agencies who want to keep up with the latest changes in advertising, especially technical advancements that can help you understand and reach customers better. It also has information on how to conduct an advertising (or PR firm) review and how to write a fair agency compensation agreement.

In the column on the left under my photo, there is a list of categories from which to choose. You can read entries related to each category.

You can email me for more information including how I may be of help in your efforts to:

1. Better reach your customers

2. Conduct an ad agency review

3. Win an agency review

4. Update your agency agreement with current rates and terms

5. Develop effective new marketing and advertising strategies

I guarantee you will learn something new and valuable each time you return or your money back. (Okay, so it didn’t really cost you any money.)

Email me at phil@schwartzcom.com

Consulting For You

“My greatest strength as a consultant is to be ignorant and ask a few questions.”
--Peter F. Drucker

After I retired from 30 years at General Mills, Six Flags and, on the agency side, from Campbell-Mithun (Minneapolis) and my own advertising agency partnerships, I traveled, I relaxed and I taught for a semester at the University of Florida. But I became a little bored.

What to do? I love capitalism and, especially, marketing and advertising. So I became a part-time marketing consultant, part-time retiree. In the first two years of this new consulting career, I have been hired to coordinate ad agency (and PR firm) reviews. I have also helped advertisers (aka "clients") to negotiate better, often less expensive compensation agreements. I love it.

If you and your management want to improve your marketing, conduct an agency review, negotiate a better compensation agreement, please call or email me. Let’s talk.

Thank you.

Phil Schwartz
phil@schwartzcom.com